video1.0<iframe src="https://www.loom.com/embed/05e4749b136e49efb53d222a413fd901" frameborder="0" width="1920" height="1440" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>14401920Loomhttps://www.loom.com14401920https://cdn.loom.com/sessions/thumbnails/05e4749b136e49efb53d222a413fd901-46ca343320d6c1e5.gif1240.421This Loom explains a three pillar system to help architectural firms generate more leads and close more design projects, using ads, licensed SOPs, and sales training. The speaker cites industry data showing AIA billings and contracts have declined for 38 of the last 41 months, and argues many firms are losing market share by about 7% per year due to irrelevance rather than a lack of referrals. They provide recent examples of prospects and note a 30 day Sprint challenge where participants send proposals to close deals and the top closer receives a $1,500 ad credit. The program is positioned as starting with a $2.97 monthly payment for an ad platform and CRM, with setup completed after an onboarding call scheduled by the team.