video1.0<iframe src="https://www.loom.com/embed/064f659adb8742bb9ce3cf1960927098" frameborder="0" width="1872" height="1404" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>14041872Loomhttps://www.loom.com14041872https://cdn.loom.com/sessions/thumbnails/064f659adb8742bb9ce3cf1960927098-7301eed499ca9468.gif1301.144This Loom explains the biggest conversion opportunity for a fragrance and body care Shopify site: improving how visitors make purchase decisions instead of focusing on design aesthetics. The audit notes the current homepage, collection, and product pages create hesitation because they show products without enough context such as how to choose, scent profiles, usage guidance, and reassurance like shipping and returns. The collection page is praised for visibility and pricing but criticized for choice overload, and the proposed redesign adds guided discovery through benefits, scent families, use cases, and cues. The product page redesign emphasizes scent understanding, objection handling, size guidance, pairing and bundles to increase average order value, and social proof, with a stated 22% higher chance of converting on the product page after a better collection page. The speaker recommends a next strategy call with Eva to map priorities, scope, timeline, and investment phase.