video1.0<iframe src="https://www.loom.com/embed/0705e018e7104abba496eab4dbf2cddb" frameborder="0" width="1920" height="1440" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>14401920Loomhttps://www.loom.com14401920https://cdn.loom.com/sessions/thumbnails/0705e018e7104abba496eab4dbf2cddb-1717075457429.gif1020.815In this video, I explain how to analyze Google Analytics data related to donations. I discuss the key metrics to look for, such as the number of transactions and items purchased. I also highlight the importance of categorizing donations and understanding if they are one-off or monthly. Throughout the video, I demonstrate how to navigate the analytics platform and use comparisons to gain deeper insights. By the end, viewers will have a better understanding of how to track and evaluate donations from different ad campaigns.