video1.0<iframe src="https://www.loom.com/embed/079d4b7326a845479f9a789898528b5d" frameborder="0" width="1920" height="1440" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>14401920Loomhttps://www.loom.com14401920https://cdn.loom.com/sessions/thumbnails/079d4b7326a845479f9a789898528b5d-00001.gif488.94 Hi everyone, in this video, I provide a high-level walkthrough of the built-in reports available on the GA4 platform. I explain how to access the reports, starting with the Reports tab and the Reports snapshot, which gives you a general overview of your data. I highlight the real-time tab, where you can see recent site activity and user locations. Then, I dive into the user acquisition report, which shows the first traffic source for visitors landing on your site. I also discuss the traffic acquisition report, which provides insights into traffic sources for each session. Additionally, I explore the engagement collection, covering events, conversions, and pages data. Finally, I touch on the monetization collection, which is relevant for e-commerce sites. Throughout the video, I emphasize the customizability of the reports and suggest using the exploration feature for more ad hoc style reports. I hope you find this walkthrough helpful!