video1.0<iframe src="https://www.loom.com/embed/07aa067b040443a99e2269baffe80d40" frameborder="0" width="1280" height="960" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>9601280Loomhttps://www.loom.com9601280https://cdn.loom.com/sessions/thumbnails/07aa067b040443a99e2269baffe80d40-e3eaef70649fdc45.gif438.6574In this video, I discuss the importance of memory and user experience in the context of B2B SaaS, particularly focusing on my experience with PictoChart's free trial. I signed up to solve a specific need but found that the onboarding process and follow-up emails did not address my lack of understanding or engagement with the platform. This oversight led to missed opportunities for conversion, as the emails I received did not resonate with my experience or needs. I emphasize the need for a more tailored onboarding journey that acknowledges user intent and encourages active participation. I encourage viewers to reflect on their own onboarding processes to improve user engagement and conversion rates.