<?xml version="1.0" encoding="UTF-8"?><oembed><type>video</type><version>1.0</version><html>&lt;iframe src=&quot;https://www.loom.com/embed/07c1386c36404d8e88975d7c2d75b994&quot; frameborder=&quot;0&quot; width=&quot;1280&quot; height=&quot;960&quot; webkitallowfullscreen mozallowfullscreen allowfullscreen&gt;&lt;/iframe&gt;</html><height>960</height><width>1280</width><provider_name>Loom</provider_name><provider_url>https://www.loom.com</provider_url><thumbnail_height>960</thumbnail_height><thumbnail_width>1280</thumbnail_width><thumbnail_url>https://cdn.loom.com/sessions/thumbnails/07c1386c36404d8e88975d7c2d75b994-c7bbe646424bb2c5.gif</thumbnail_url><duration>134.294</duration><title>Understanding Phrase Match Pausing in Ad Accounts</title><description>In this video, I discuss the impact of pausing keyword matches, specifically focusing on the term &apos;Box&apos; and its variations like &apos;Box Hill.&apos; I explain my reasoning that if I pause a single term, it should affect related terms at the two, three, and four levels, and I suggest that the software could have a feature to automatically pause these related terms. I also mention that some terms were manually paused in this old account, which complicates the overview. I would appreciate your thoughts on whether this logic makes sense and if you think the software should include the suggested feature.</description></oembed>