video1.0<iframe src="https://www.loom.com/embed/086e9e0aa960488dad703b4808571fc6" frameborder="0" width="1020" height="765" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>7651020Loomhttps://www.loom.com7651020https://cdn.loom.com/sessions/thumbnails/086e9e0aa960488dad703b4808571fc6-f760e4ef48de3afc.gif552.796In this video, I walk you through the process of building a Klaviyo flow using data from Brij, focusing on how to effectively engage offline buyers. We set up a simple flow where, upon registration, we can identify if a customer is new or returning and send tailored emails accordingly. I emphasize the importance of using conditional splits based on customer responses to maximize personalization. While I don't cover trigger creation in detail, I highlight the need for clear conditions and suggest considering delays when using different events. My goal is to empower you to leverage this integration creatively, so feel free to experiment with your own flows!