video1.0<iframe src="https://www.loom.com/embed/08b1af2ae7fa433281a6e16c4c9b9305" frameborder="0" width="1920" height="1440" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>14401920Loomhttps://www.loom.com14401920https://cdn.loom.com/sessions/thumbnails/08b1af2ae7fa433281a6e16c4c9b9305-91331ce06ef344b7.gif933.24This Loom explains how modern search and AI driven answer engines affect local business marketing, especially for real estate. It contrasts Google’s traditional algorithmic ranking and paid ads with the current shift toward large language models that pull in relevant, credible content and local signals like Google My Business and geography. It recommends building authority through keyword driven blog posts, strong internal linking behavior (opening links in new tabs), and consistent social media tied to your site. The speaker also describes using an AI voice agent embedded on pages and notes the importance of owning your own domain rather than relying only on a brokerage site.