video1.0<iframe src="https://www.loom.com/embed/0980ee104c1e430a8ed0bc0cd9fe69ad" frameborder="0" width="1042" height="781" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>7811042Loomhttps://www.loom.com7811042https://cdn.loom.com/sessions/thumbnails/0980ee104c1e430a8ed0bc0cd9fe69ad-915bdb7bb8344881.gif482.933This Loom demos how to set up cold outbound email at scale in Clay Sequencer. It explains that cold outbound targets people who have never heard of you, and Clay is built for outbound operators like marketing ops or growth, not for named account reps, and it is not a newsletter platform or inbound routing tool. The walkthrough covers buying and warming managed Gmail or Outlook domains for about three weeks, creating campaigns using audience segments with live exclusions, and building sequences of up to four messages with adjustable wait times, threading options, AI snippets, spin tax, and a live spam check. It also shows sender account spreading with Gmail and Outlook matching, scheduling defaults for weekday business hours, and analytics including email sent, reply rate, bounce rate with bounce rate by domain as an early warning sign.