video1.0<iframe src="https://www.loom.com/embed/0a0edb271c2b432c85d0dc8ca219aefb" frameborder="0" width="1988" height="1491" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>14911988Loomhttps://www.loom.com14911988https://cdn.loom.com/sessions/thumbnails/0a0edb271c2b432c85d0dc8ca219aefb-6a2852adf7d0ac4a.gif2269.253333This Loom discusses current TikTok ads performance tactics, focusing on which offer types and campaign setups to scale right now. Speakers report videos outperforming on US, while pixels often underperform versus instant pages unless the pixel is properly optimized. For CBO campaigns, they recommend starting with lower budgets around 50 to 200 rather than 500 because it can bring down CPMs, and one speaker notes US CPMs recently skyrocketed over the last two days after earlier strong results. They also emphasize trying sweeps offers for the next 1 to 3 weeks due to their current scaling momentum, using video proof clips and testing different sweeps angles like Shein and Apple Cash.