video1.0<iframe src="https://www.loom.com/embed/0a16db6e453545339fb391308ad9babe" frameborder="0" width="1920" height="1440" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>14401920Loomhttps://www.loom.com14401920https://cdn.loom.com/sessions/thumbnails/0a16db6e453545339fb391308ad9babe-ea15a79bb6d021f6.gif64.586In this video, I introduce myself as Bryce Torres, the Director of Acquisition and Retention at HUMN, and share my insights from 14 years in digital marketing. I discuss the importance of tracking true e-commerce financials, including COGS, variable and fixed costs, to maximize our contribution margin. I believe this framework can significantly improve our profitability. I encourage you to consider how we can implement this tracking in our strategies moving forward.