<?xml version="1.0" encoding="UTF-8"?><oembed><type>video</type><version>1.0</version><html>&lt;iframe src=&quot;https://www.loom.com/embed/0a1e17bfad2a47d9a63ea6a8d173cf32&quot; frameborder=&quot;0&quot; width=&quot;3440&quot; height=&quot;2580&quot; webkitallowfullscreen mozallowfullscreen allowfullscreen&gt;&lt;/iframe&gt;</html><height>2580</height><width>3440</width><provider_name>Loom</provider_name><provider_url>https://www.loom.com</provider_url><thumbnail_height>2580</thumbnail_height><thumbnail_width>3440</thumbnail_width><thumbnail_url>https://cdn.loom.com/sessions/thumbnails/0a1e17bfad2a47d9a63ea6a8d173cf32-8fccc6f45a24aca0.gif</thumbnail_url><duration>8186.88</duration><title>The Lead Manager Playbook Turning Marketing Dollars into Closed Deals 4/15/2026</title><description>In this training, I covered the lead manager role and the importance of effective lead management in converting leads into closed deals. We explored our default build in SIFT, including the use of custom fields and how to streamline our processes. I emphasized the need for uniformity in data management and the significance of follow-up. I also shared resources that will help you implement these strategies. Please ensure you review the provided materials and integrate them into your workflow.</description></oembed>