video1.0<iframe src="https://www.loom.com/embed/0a81bda4f4d449e48ce7128575b28f26" frameborder="0" width="1728" height="1296" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>12961728Loomhttps://www.loom.com12961728https://cdn.loom.com/sessions/thumbnails/0a81bda4f4d449e48ce7128575b28f26-0f89141a9cd972b7.gif160.235In this video, I explain the concept of segments and how they can enhance our use of Impact Pilot by allowing us to focus on specific customer tiers or journey stages. I demonstrate how to create a segment for customers in the onboarding stage, including assigning relevant impact drivers and HubSpot properties like ARR and monthly active users. We now have a new segment called "onboarding" with 25 customers, complete with the properties and insights we need. I encourage you to explore these segments and consider how they can help us better understand our customers' needs. Please take a moment to review the onboarding segment and ensure we have the right metrics in place.