<?xml version="1.0" encoding="UTF-8"?><oembed><type>video</type><version>1.0</version><html>&lt;iframe src=&quot;https://www.loom.com/embed/0ab882d0339a486a97b2d400b70fd986&quot; frameborder=&quot;0&quot; width=&quot;1920&quot; height=&quot;1440&quot; webkitallowfullscreen mozallowfullscreen allowfullscreen&gt;&lt;/iframe&gt;</html><height>1440</height><width>1920</width><provider_name>Loom</provider_name><provider_url>https://www.loom.com</provider_url><thumbnail_height>1440</thumbnail_height><thumbnail_width>1920</thumbnail_width><thumbnail_url>https://cdn.loom.com/sessions/thumbnails/0ab882d0339a486a97b2d400b70fd986-00001.jpg</thumbnail_url><duration>447.8333333333333</duration><title>Audience Funnel 101: Create your audience funnel</title><description>In this video, I, Alexandra Smith, audience director at The 19th, will guide you through the process of creating your own personalized audience funnel. By developing a funnel specific to your news business, you will gain insights into your audience&apos;s growth and be able to grow your business over time. We will discuss selecting relevant metrics, using a Google Sheets template, and analyzing your funnel for audience insights. Get ready to take your audience engagement to the next level!</description></oembed>