video1.0<iframe src="https://www.loom.com/embed/0b78c15bf9a34f718936d3b547365626" frameborder="0" width="1920" height="1440" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>14401920Loomhttps://www.loom.com14401920https://cdn.loom.com/sessions/thumbnails/0b78c15bf9a34f718936d3b547365626-17c1964d42cdee39.gif374.752In this video, I’m doing a teardown of Boohoo's email marketing strategy after making two significant orders in a short time. I discuss how they missed the mark by sending me a flash sale email for 30% off right after I spent a lot of money, highlighting the importance of exclusion strategies in B2C marketing. I also critique their email design, particularly its lack of mobile optimization and accessibility. If you want to see a specific B2B teardown, please feel free to drop me an email or reply to the newsletter. Overall, I rate Boohoo's email a disappointing two out of ten due to these issues.