video1.0<iframe src="https://www.loom.com/embed/0b8166a949834356bbd7b5fc21881fe9" frameborder="0" width="1662" height="1246" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>12461662Loomhttps://www.loom.com12461662https://cdn.loom.com/sessions/thumbnails/0b8166a949834356bbd7b5fc21881fe9-79bd90f3db3216a7.gif117.1675In this video, I walk you through how we filter GA4 data in SEOGuides.match, focusing on session source medium. I demonstrate filtering by organic sources and show that last month's sessions were 3554, with a slight difference from 3551 due to time zone variations. I also highlight that we're excluding 'not set' data, which accounts for about 15% of our total, bringing the effective number down to 5400. I encourage you to pay attention to these metrics and consider how they impact our reporting.