video1.0<iframe src="https://www.loom.com/embed/0b91ef92b870430d8270ebea016dce88" frameborder="0" width="1920" height="1440" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>14401920Loomhttps://www.loom.com14401920https://cdn.loom.com/sessions/thumbnails/0b91ef92b870430d8270ebea016dce88-f1b47275346ac023.gif201.308This Loom explains the Conversion Comparison View and how performance changes based on how a conversion is defined. It lets users select from different pre-configured comparison types that combine conversion, customer type, and an attribution model, set up with the Rockerbox team to ensure apples to apples comparisons. Users can create multiple conversion views and review a snapshot for each variation, including total conversions, CPA, and revenue and ROAS when applicable. The main table supports drilling down through more granular tiers and customizing views with search, filtering by channels, and metric selection, and saved views can be revisited later.