video1.0<iframe src="https://www.loom.com/embed/0bc63139e0734d968b2799b5b120aa19" frameborder="0" width="1560" height="1170" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>11701560Loomhttps://www.loom.com11701560https://cdn.loom.com/sessions/thumbnails/0bc63139e0734d968b2799b5b120aa19-full-1688076417375.jpg273.24In this video, I explain how to calculate conversion and potential totals for an object using Jiru. I provide an example where we have 200 visitors from the Facebook traffic source entering our entry point. With an opt-in rate of 30%, we determine that 60 people will fill out the opt-in form and move on to the next step. The potential leads for the opt-in page remain at 200. Moving forward, I discuss the content page, which does not collect any data, and explain that the 60 people will simply pass through this step. Finally, I touch upon the application page, where the submission rate is 70%, resulting in 42 customers moving to the next step. Watch the video to understand the entire funnel process in Jiru and how to calculate conversion rates. No action is required from you, this is purely for informational purposes.