video1.0<iframe src="https://www.loom.com/embed/0cba55126b5a4a20a87a6fc88b36b561" frameborder="0" width="1920" height="1440" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>14401920Loomhttps://www.loom.com14401920https://cdn.loom.com/sessions/thumbnails/0cba55126b5a4a20a87a6fc88b36b561-583975f3c0d657b8.gif116.353If you have been following the news, you have seen platform warfare and super apps taking over the marketplace. I explain how super apps engage customers from first contact through and past the closing, keeping them in the ecosystem. Companies like Rocket build systems like Rocket Money and acquire others to stay relevant at every step. I note that the old standard was 18 percent conversion of past customers to the next transaction, and it is getting squeezed now. I ask you to fight back by building your own ecosystem, and to click the link below to schedule a meeting.