video1.0<iframe src="https://www.loom.com/embed/0cbfd7ad416c4d9b935fd5fcbc69c830" frameborder="0" width="1332" height="999" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>9991332Loomhttps://www.loom.com9991332https://cdn.loom.com/sessions/thumbnails/0cbfd7ad416c4d9b935fd5fcbc69c830-ed85088e84bc9553.gif56.255This Loom explains how Passby’s Competitive Landscape tab provides cross-shopping analysis to identify which competitors customers consider before visiting. It advises navigating to one of your locations and selecting the Competitive Landscape tab to access the cross-shopping analysis. The tool uses data from search and mapping platforms people rely on to find where to go, showing who consumers compare you against early in their journey. This helps surface both popular competitors and unexpected names that customers may be weighing even before they enter your store.