<?xml version="1.0" encoding="UTF-8"?><oembed><type>video</type><version>1.0</version><html>&lt;iframe src=&quot;https://www.loom.com/embed/0cf1c9dd1bc14bf280cf712971a23b01&quot; frameborder=&quot;0&quot; width=&quot;1626&quot; height=&quot;1219&quot; webkitallowfullscreen mozallowfullscreen allowfullscreen&gt;&lt;/iframe&gt;</html><height>1219</height><width>1626</width><provider_name>Loom</provider_name><provider_url>https://www.loom.com</provider_url><thumbnail_height>1219</thumbnail_height><thumbnail_width>1626</thumbnail_width><thumbnail_url>https://cdn.loom.com/sessions/thumbnails/0cf1c9dd1bc14bf280cf712971a23b01-aacf5f4dbbdce3e1.gif</thumbnail_url><duration>437.946</duration><title>Transforming Cold Calls: How to Engage Storage Property Owners Effectively</title><description>In this video, I discuss a common mistake made during outreach calls to property owners, specifically how to approach the conversation effectively. Instead of asking if they want to sell their property, I suggest reframing the dialogue by highlighting relevant market dynamics, such as the two new $500 million residential subdivisions and a nearby 76,000 net rentable square foot storage facility under construction. This approach positions you as a valuable resource rather than just a salesperson. I encourage you to research local developments before making calls to better engage owners and provide them with useful information. By doing this, you can foster a relationship that may lead to future opportunities for collaboration.</description></oembed>