video1.0<iframe src="https://www.loom.com/embed/0dfe1cd34ad24919aa76b807ee2cb75b" frameborder="0" width="1280" height="960" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>9601280Loomhttps://www.loom.com9601280https://cdn.loom.com/sessions/thumbnails/0dfe1cd34ad24919aa76b807ee2cb75b-3daed1dad6b69c68.gif213.3315In this video, I introduce Certified Rubbish, a solution aimed at ensuring waste in the UK is managed responsibly and sustainably. With incidents of fly-tipping on the rise and the government spending a fortune on clean-ups, our dual model combines a directory of over 150,000 waste carriers with a SaaS compliance tool that uses blockchain technology for tamper-proof records. The market opportunity is significant, with a £9 billion industry and a projected £47 million in recurring revenue at just 10% market penetration. We’ve already seen an 80% adoption rate in our pilot in Manchester, and I encourage you to engage with our platform to help restore public trust in waste management. Let's work together to disrupt this sector not just in the UK, but globally.