<?xml version="1.0" encoding="UTF-8"?><oembed><type>video</type><version>1.0</version><html>&lt;iframe src=&quot;https://www.loom.com/embed/0f098acac8b849ec9ba9cf81b40319cb&quot; frameborder=&quot;0&quot; width=&quot;1920&quot; height=&quot;1440&quot; webkitallowfullscreen mozallowfullscreen allowfullscreen&gt;&lt;/iframe&gt;</html><height>1440</height><width>1920</width><provider_name>Loom</provider_name><provider_url>https://www.loom.com</provider_url><thumbnail_height>1440</thumbnail_height><thumbnail_width>1920</thumbnail_width><thumbnail_url>https://cdn.loom.com/sessions/thumbnails/0f098acac8b849ec9ba9cf81b40319cb-9e03fadde59b23e8-full.jpg</thumbnail_url><duration>355.6</duration><title>How to Effectively Use Split Testing to Optimize Your Marketing Funnels</title><description>In this video, I discuss the importance of testing different variations of your marketing funnels to improve conversion rates. I explain how to set up split tests using our platform, allowing you to compare different headlines, offers, and designs. I recommend making small changes at a time to accurately identify what impacts performance. Once you have your variations set up, you can divide traffic between them and analyze the results to determine a winner. I encourage you to start creating split tests to optimize your funnels and enhance their effectiveness.</description></oembed>