<?xml version="1.0" encoding="UTF-8"?><oembed><type>video</type><version>1.0</version><html>&lt;iframe src=&quot;https://www.loom.com/embed/107f7dfff8fb49aa873ae04314b477ba&quot; frameborder=&quot;0&quot; width=&quot;1920&quot; height=&quot;1440&quot; webkitallowfullscreen mozallowfullscreen allowfullscreen&gt;&lt;/iframe&gt;</html><height>1440</height><width>1920</width><provider_name>Loom</provider_name><provider_url>https://www.loom.com</provider_url><thumbnail_height>1440</thumbnail_height><thumbnail_width>1920</thumbnail_width><thumbnail_url>https://cdn.loom.com/sessions/thumbnails/107f7dfff8fb49aa873ae04314b477ba-0323dd52520e93cc.gif</thumbnail_url><duration>78.561895</duration><title>Understanding FullStory Heatmaps and User Behavior 🤝</title><description>I explained how FullStory sessions give a visual for how one user interacts with your product, while metrics help you understand multiple users. Then I introduced heatmaps as the tool in between, with a new experience outside of session replay for more flexibility and collaboration. Heatmaps are made up of clickmaps that show where visitors click and scrollmaps that visualize scrolling behavior and scroll depth analytics. With these improvements, you can refine low engagement areas and focus on what drives or deters interaction. No action was requested, but you can learn more at help.fullstory.com.</description></oembed>