<?xml version="1.0" encoding="UTF-8"?><oembed><type>video</type><version>1.0</version><html>&lt;iframe src=&quot;https://www.loom.com/embed/10c5f44e2cf549049bed99f5081061d6&quot; frameborder=&quot;0&quot; width=&quot;1620&quot; height=&quot;1215&quot; webkitallowfullscreen mozallowfullscreen allowfullscreen&gt;&lt;/iframe&gt;</html><height>1215</height><width>1620</width><provider_name>Loom</provider_name><provider_url>https://www.loom.com</provider_url><thumbnail_height>1215</thumbnail_height><thumbnail_width>1620</thumbnail_width><thumbnail_url>https://cdn.loom.com/sessions/thumbnails/10c5f44e2cf549049bed99f5081061d6-9bf51d1eaec002e9.gif</thumbnail_url><duration>388.266667</duration><title>LinkedIn Headline Formula for Higher Rankings</title><description>In this Loom, I show the highest leverage change you can make to your LinkedIn profile headline. Use a simple three part formula, primary role first, then environments, then offer type or revenue signal. Only the first 120 characters show in search results, so your role keyword must be in the first 120, or you lose placement. Avoid vague branding, empty adjectives, and unstructured phrases. I ask you to write your headline using the templates, count characters, and keep your primary role keyword in the first 120.</description></oembed>