<?xml version="1.0" encoding="UTF-8"?><oembed><type>video</type><version>1.0</version><html>&lt;iframe src=&quot;https://www.loom.com/embed/10f3284097f24e498d24e1a5c4b35d89&quot; frameborder=&quot;0&quot; width=&quot;1920&quot; height=&quot;1440&quot; webkitallowfullscreen mozallowfullscreen allowfullscreen&gt;&lt;/iframe&gt;</html><height>1440</height><width>1920</width><provider_name>Loom</provider_name><provider_url>https://www.loom.com</provider_url><thumbnail_height>1440</thumbnail_height><thumbnail_width>1920</thumbnail_width><thumbnail_url>https://cdn.loom.com/sessions/thumbnails/10f3284097f24e498d24e1a5c4b35d89-00001.gif</thumbnail_url><duration>812.9</duration><title>SOP---FB-Metrics-to-Care-About</title><description>00:00 - Start
00:37 - Metrics I Care About
02:15 - Creating Custom Metrics
05:18 - Reviewing the data</description></oembed>