video1.0<iframe src="https://www.loom.com/embed/120547f9489649389e777076447c861e" frameborder="0" width="1340" height="1005" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>10051340Loomhttps://www.loom.com10051340https://cdn.loom.com/sessions/thumbnails/120547f9489649389e777076447c861e-bd7746d7cae967e3.gif388.061In this video, I discuss the importance of email marketing strategies, particularly focusing on the pitfalls of sending emails from a person rather than the brand itself. I share my experience with Women in Data, highlighting how the lack of familiarity with the sender, Nicole, led to disengagement and confusion. I emphasize the need for better email design, including the use of bullet points and clear calls to action, to enhance readability and engagement. I also point out that their current approach does not effectively utilize data to connect with their audience. I encourage viewers to reflect on their own email strategies and consider how they can improve their communication efforts.