video1.0<iframe src="https://www.loom.com/embed/12a5e382990b4582aebd4ce5951dde46" frameborder="0" width="1920" height="1440" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>14401920Loomhttps://www.loom.com14401920https://cdn.loom.com/sessions/thumbnails/12a5e382990b4582aebd4ce5951dde46-da6c23965d0b4f58.gif774.278Throughout the video, I delve into the branding strategy externship hosted with Beats by Dre, focusing on understanding Gen Z's preferences for audio devices like speakers and headphones. I share insights gathered from a sample size of five participants, highlighting their interests, usage patterns, and key considerations when purchasing speakers. The video concludes with a recommendation for an artist collaboration and promotional events to target Gen Z effectively.