video1.0<iframe src="https://www.loom.com/embed/131a7967af5c493088f0707eec7775b7" frameborder="0" width="1920" height="1440" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>14401920Loomhttps://www.loom.com14401920https://cdn.loom.com/sessions/thumbnails/131a7967af5c493088f0707eec7775b7-bb8ff70d9a689bab.gif69.459In this video, I discuss the significant financial losses brands face when entering international markets, often ranging from $150k to $500k. A single poor decision, like choosing the wrong market, can set off a chain reaction that leads to underfunded localization and ultimately low conversion rates. I've seen this firsthand with a major US brand that struggled for a decade due to a lack of a solid commercial foundation before ultimately pulling out. It's crucial to get the setup right from the start to avoid these pitfalls. I encourage you to reflect on our current strategies and ensure we are laying the right groundwork for our international efforts.