video1.0<iframe src="https://www.loom.com/embed/1386e2dfe7094d51a9bf7285757359d3" frameborder="0" width="1920" height="1440" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>14401920Loomhttps://www.loom.com14401920https://cdn.loom.com/sessions/thumbnails/1386e2dfe7094d51a9bf7285757359d3-4fc59e595807bc17-full.jpg972.938633This Loom explains that land investors should start direct outreach with one channel, either direct mail or cold calling, and then master it through consistency. It recommends direct mail for limited time, lower phone-sales skill requirements, and trust based lead generation, citing about a 7 to 10x ROAS benchmark (up to 20x to 30x possible) and an expected 90-day lag for results. Cold calling is positioned as more reactive with about a 10 to 20x ROAS benchmark, second highest trust, and faster lead volume, but it requires more skill, time, and management. The speaker advises choosing based on time, budget, and sales versus spreadsheet strengths.