video1.0<iframe src="https://www.loom.com/embed/138f3e58483e40e7b6f7c63533289c9b" frameborder="0" width="1126" height="844" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>8441126Loomhttps://www.loom.com8441126https://cdn.loom.com/sessions/thumbnails/138f3e58483e40e7b6f7c63533289c9b-fd44257345b4fcae.gif231.367This Loom explains how to build and sync Clay Ads exclusion lists so your ads stop showing to people you do not want to reach. It covers excluding current customers, employees, and closed or closed-loss contacts, noting Clay suppresses at the contact level rather than the whole account. The creator starts with 1,600,000 people, reducing to about 860,000 after applying a customer filter, and suggests optionally filtering further by LinkedIn URLs using work emails with bulk enrichment. It stresses setting the suppression list to recurring so you keep excluding as the funnel changes, then applying the synced Clay audience in-platform after 48 to 72 hours and verifying it is attached in the correct campaign area for LinkedIn or Meta.