video1.0<iframe src="https://www.loom.com/embed/13b40e441f2248c19dbb2323019364fa" frameborder="0" width="1517" height="1138" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>11381517Loomhttps://www.loom.com11381517https://cdn.loom.com/sessions/thumbnails/13b40e441f2248c19dbb2323019364fa-e6200635e45c59c9.gif69.4Benefit-Focused vs. Negative-Focused Ad Copy in the Outdoor Industry