video1.0<iframe src="https://www.loom.com/embed/1418279ff5cf4a7ca71bd50b895f2fad" frameborder="0" width="1920" height="1440" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>14401920Loomhttps://www.loom.com14401920https://cdn.loom.com/sessions/thumbnails/1418279ff5cf4a7ca71bd50b895f2fad-c7b44577c91fd4e8.gif2247.88If you're a local business owner trying to figure out why your marketing isn’t producing consistent results… this is where things start to click. In this video, we break down a simple but powerful framework for building a local marketing playbook that actually drives revenue—not just clicks, impressions, or vanity metrics. You’ll learn how to match your messaging to the platform your customers are using, and more importantly, how to meet them at the right stage of the buying journey. We cover: The difference between intent-based platforms (like Google) and attention-based platforms (like social media) How to structure your marketing using Top of Funnel (TOFU), Middle of Funnel (MOFU), and Bottom of Funnel (BOFU) Real examples of emotional vs rational messaging and when to use each How retargeting works and why most businesses are leaving money on the table without it Budget allocation strategies and what kind of return you should expect at each stage If you’ve ever wondered why social media “isn’t working” or why leads don’t convert after visiting your site, this will give you the clarity you’ve been missing. This isn’t theory—it’s a practical system you can use to build your own marketing plan or understand what your current agency should be doing. If you want help implementing this system for your business, or want us to build it out for you: https://reachadvantage.marketing Let’s turn your marketing into a predictable growth engine.