<?xml version="1.0" encoding="UTF-8"?><oembed><type>video</type><version>1.0</version><html>&lt;iframe src=&quot;https://www.loom.com/embed/1439ba5d79a54a98ba00e1828f333766&quot; frameborder=&quot;0&quot; width=&quot;1920&quot; height=&quot;1440&quot; webkitallowfullscreen mozallowfullscreen allowfullscreen&gt;&lt;/iframe&gt;</html><height>1440</height><width>1920</width><provider_name>Loom</provider_name><provider_url>https://www.loom.com</provider_url><thumbnail_height>1440</thumbnail_height><thumbnail_width>1920</thumbnail_width><thumbnail_url>https://cdn.loom.com/sessions/thumbnails/1439ba5d79a54a98ba00e1828f333766-757bd6880ded43c8.gif</thumbnail_url><duration>547.7</duration><title>Zapier Basics - Strategic Scale</title><description>This Loom explains how Zapier can automate repetitive lead and customer follow-up tasks. It describes Zapier as a connector that translates events between apps, using no coding, by setting a trigger like a new form submission or email landing and an action such as adding data to a CRM, creating a follow-up reminder, or sending a welcome email. The video notes that every Zap has a trigger and an action, outlines free versus paid plan capabilities and limited runs on free, and advises starting with one or two simple zaps. It also demonstrates creating and publishing a Zap using Zapier AI, testing it, and troubleshooting as needed.</description></oembed>