<?xml version="1.0" encoding="UTF-8"?><oembed><type>video</type><version>1.0</version><html>&lt;iframe src=&quot;https://www.loom.com/embed/14e839ad47574f9587c4e9bd87a28831&quot; frameborder=&quot;0&quot; width=&quot;1736&quot; height=&quot;1302&quot; webkitallowfullscreen mozallowfullscreen allowfullscreen&gt;&lt;/iframe&gt;</html><height>1302</height><width>1736</width><provider_name>Loom</provider_name><provider_url>https://www.loom.com</provider_url><thumbnail_height>1302</thumbnail_height><thumbnail_width>1736</thumbnail_width><thumbnail_url>https://cdn.loom.com/sessions/thumbnails/14e839ad47574f9587c4e9bd87a28831-bee7afb580072f4b.gif</thumbnail_url><duration>177.416667</duration><title>Managing and Updating Your Go-to-Market Profile</title><description>In this video, I walk you through how to manage updates and generate your go-to-market profile easily. I highlight the importance of the go-to-market research box, which allows you to regenerate your profile or customize it to focus on specific ideal customer profiles (ICPs) or products. I emphasize that the value proposition and pain points are crucial for creating effective messaging. If you need to regenerate the profile, remember it will reset everything, so use that option wisely. Please take a moment to review and modify your overview, products, and outcomes as needed.</description></oembed>