video1.0<iframe src="https://www.loom.com/embed/15d1e3d2a8854f34996621e2578db278" frameborder="0" width="1280" height="960" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>9601280Loomhttps://www.loom.com9601280https://cdn.loom.com/sessions/thumbnails/15d1e3d2a8854f34996621e2578db278-1a24eeda6e3eb979.gif235.948In this video, I discuss how bot traffic can skew your Shopify analytics, particularly highlighting the issue with data from Council Bluffs, Iowa, which is a major data center area. I’ll show you how to filter out this bot traffic using a new feature in Shopify analytics that was introduced in October but isn't enabled by default. By removing this bot traffic, we hypothesize that the misleading data from Iowa will disappear from our reports. I’ll guide you through the steps to create a report that excludes bot sessions, so you can get a clearer picture of your actual traffic. Please take a moment to implement this filter in your analytics to improve your data accuracy.