video1.0<iframe src="https://www.loom.com/embed/15ecb23063954d2181cb2ce15d3eceb6" frameborder="0" width="1152" height="864" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>8641152Loomhttps://www.loom.com8641152https://cdn.loom.com/sessions/thumbnails/15ecb23063954d2181cb2ce15d3eceb6-8482315f1ea6dbd6.gif351.785This Loom outlines a lead sourcing and sales campaign blueprint focused on improving who the viewer speaks with and why. It explains using signals and intent such as a new CEO at Mountain Warehouse starting in early September and hiring for a People Transformation and Systems Manager, followed by a heavy scoring system out of 100. Once a lead is scored, it moves into a campaign with a personalized video landing page and a call to book a 90 minute session, with content-driven segmentation noted as an optional later step. The workflow also includes an optional queue where replies can be handled with a 90 second direct-to-camera recording, aiming for a three month minimum to build and refine the engine.