<?xml version="1.0" encoding="UTF-8"?><oembed><type>video</type><version>1.0</version><html>&lt;iframe src=&quot;https://www.loom.com/embed/16855dcdf470411e90e913126b8a2afa&quot; frameborder=&quot;0&quot; width=&quot;1920&quot; height=&quot;1440&quot; webkitallowfullscreen mozallowfullscreen allowfullscreen&gt;&lt;/iframe&gt;</html><height>1440</height><width>1920</width><provider_name>Loom</provider_name><provider_url>https://www.loom.com</provider_url><thumbnail_height>1440</thumbnail_height><thumbnail_width>1920</thumbnail_width><thumbnail_url>https://cdn.loom.com/sessions/thumbnails/16855dcdf470411e90e913126b8a2afa-00001.gif</thumbnail_url><duration>111.36</duration><title>Understanding Buyer profiles </title><description>In this video, I will explain how to access and utilize Bioprofiles, a tool that provides comprehensive information about a buyer&apos;s public sector activity. I will show you how to find Bioprofiles using the Find Buyers tool or by clicking on a buyer&apos;s name within a notice. Additionally, I will demonstrate how Bioprofiles can offer insights into a buyer&apos;s priorities, historic or future, broken down by CPB code sector. You will also learn how to access contact data, conduct outreach, and send contacts to your CRM. Lastly, I will highlight the procurement information available in the Notices tab and how to identify potential new partners or competitors under the suppliers section. Join me to unlock the full potential of Bioprofiles!</description></oembed>