video1.0<iframe src="https://www.loom.com/embed/16948bd7f8aa4038bc4e6e67f9e47269" frameborder="0" width="1080" height="810" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>8101080Loomhttps://www.loom.com8101080https://cdn.loom.com/sessions/thumbnails/16948bd7f8aa4038bc4e6e67f9e47269-9d3d88f231b015a8.gif152.95In this video, I walk you through the NOZ website project, which was crafted to align with our brand guidelines while enhancing the e-commerce experience to boost conversion rates. I highlight five key digital marketing skills I developed, including brand guidelines, keyword research, and conversion rate optimization. I focused on creating engaging content that resonates with our target audience of environmentally conscious, adventurous recent college graduates. Additionally, I implemented trust badges to enhance social proof and build consumer trust in our NAWS sunscreen products. I encourage you to explore the site and see how these strategies come together to attract and convert our desired consumers.