video1.0<iframe src="https://www.loom.com/embed/16d721bf5cc14237bd65943e60922a00" frameborder="0" width="1920" height="1440" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>14401920Loomhttps://www.loom.com14401920https://cdn.loom.com/sessions/thumbnails/16d721bf5cc14237bd65943e60922a00-957b0f4956600fd0.gif330.492In this video, I walk you through our newly built MQL workflow designed to address challenges with HubSpot's lifecycle stage reporting. We focus on how to effectively track marketing qualified leads (MQLs) and differentiate between those who make direct requests and those who fit within our ideal customer profile (ICP). I also highlight the importance of adding a direct request trigger field to high-intent forms. Please ensure to implement this change for better data management and reporting.