<?xml version="1.0" encoding="UTF-8"?><oembed><type>video</type><version>1.0</version><html>&lt;iframe src=&quot;https://www.loom.com/embed/172e3a13bc7146e985e3829abf3cb479&quot; frameborder=&quot;0&quot; width=&quot;1280&quot; height=&quot;960&quot; webkitallowfullscreen mozallowfullscreen allowfullscreen&gt;&lt;/iframe&gt;</html><height>960</height><width>1280</width><provider_name>Loom</provider_name><provider_url>https://www.loom.com</provider_url><thumbnail_height>960</thumbnail_height><thumbnail_width>1280</thumbnail_width><thumbnail_url>https://cdn.loom.com/sessions/thumbnails/172e3a13bc7146e985e3829abf3cb479-2a8d110b302d95f2.gif</thumbnail_url><duration>313.18</duration><title>Get your messaging and word association right - see this example </title><description>In this video, I discuss an email from Firefly&apos;s that caught my attention due to its confusing messaging about team growth and productivity. I highlight how the email&apos;s design is not mobile-friendly and lacks accessibility, making it hard to read. The core message revolves around new products aimed at improving efficiency rather than expanding team size, which I believe is misaligned with the initial subject. I emphasize the importance of clear messaging in email marketing to avoid confusion and ensure it resonates with the audience&apos;s pain points. While I won&apos;t be attending the webinar, I encourage viewers to reflect on their messaging strategies to enhance clarity and engagement.</description></oembed>