video1.0<iframe src="https://www.loom.com/embed/1740502e6d564ba19fe3d6a0d6a2a1cf" frameborder="0" width="1280" height="960" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>9601280Loomhttps://www.loom.com9601280https://cdn.loom.com/os/loom-media-content/loom/d61f710b-c5cd-4ee2-a726-f62df133c4f8/bc1bc133-3482-45d7-913a-18db699c2498/sessions-thumbnails-1740502e6d564ba19fe3d6a0d6a2a1cf-0f08f71d7b887184.gif/binary?authToken=eyJraWQiOiJtaWNyb3MtZ3JvdXAvdGRwLW9zLWFyY2hldHlwZS9wN2syNWplYmdrZ2R0YnUxIiwiYWxnIjoiUlMyNTYifQ.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.QnYdZENnrIoolOTLlHQ7NddFEddgOxB_dpKRDaNDpKYkJTjLal4ulFXotHdDrpiNqO4EbHM-I7hKykoaJWox3TNIplHtQ9aX2x4erh8hopvlFVtrSTzaycmwXZ3YrdFzE0WfDJArNnE2OYtxFBmt3K65wiNMJPLqaN061tpBhAk8GeOJXm25L8smFuosrSAVPOyAbG1j0xQRSQDwEE1r0FrZdP7CBy-eoGHCwza85Iq-I0DZjNXZg3V2hJ5jmZzQiV9V7rcUzriBywHi-9Gc4ty60pE6qQ4hKLTg7vj_ZLxBLlQxzMPwWJ3j17EHcOynUZ8K5MLytqQUkmQbUaFtRQ&Expires=1792588780&Signature=C%7Et0T0KXxN4sQ8QajW6euompLDuR8DxZMaR5BDsx2qPANeIbCYOy0hBL5gpYOoMM786aNJAIA0OZ24ERs9YrM8o5QfoGIrj6gvKVv7jDTSbmmHZPlbnfqLHnl6DhMcgfsD1JG36sFGbRjwpVfcY5856oxuVJ69YDuGciDmu0GECNe6%7EN4xR06ZTSYFYrJhJgAvlZQzYNxaRJgF3OCOnyaD6Qjb7MOikzVm8uBHORWnAtZ%7E3ElmSsHQ62sHxVWHOu71YLybcZMSXNO0QLY759gp8In-7YIOWMKgVTQTKw3DBfGxaALF2RHGVnrhBxplq6RuqFmR9sVk%7E%7EAIRTUVQVfw__&Key-Pair-Id=KQOSYIR44AIC0756.651This Loom explains a Clay build that safely turns a messy CRM export into a short, eligible list of security leaders for Ventis outbound outreach. It cleans 71 CRM rows down to 58 clean accounts, merges duplicates and subsidiaries, normalizes domains to the root domain, and enriches HQ location and headcount, while excluding any existing customers, open deals, do not contact entries, competitors, or Ventis itself. The build uses rules for ICP fit and tiering, then qualifies leads only when there is a fresh “why now” pricing page signal from the last 14 days, and it selects the right roles such as CISO, Head of Security, or CTO. It drafts tier-specific email copy and blocks pushes when fact checks fail, with push gate checks before sending. A test campaign pushed six leads across five accounts, using 95 credits total and about 40 seconds for all 58 accounts.