video1.0<iframe src="https://www.loom.com/embed/17a767f743384a0a9879dd0b5078da34" frameborder="0" width="1152" height="864" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>8641152Loomhttps://www.loom.com8641152https://cdn.loom.com/sessions/thumbnails/17a767f743384a0a9879dd0b5078da34-7b9b46c50d9db527.gif300.107Hey team, in this Loom video, I walk you through the outbound engine I manage at Tartan Hill, where I've been for 2.2 years, achieving 40 to 50 MQLs month over month. I detail how we create our Ideal Customer Profiles (ICPs), map personas, and utilize tools like Lucha and Limbless for prospecting and campaign management. I also explain our two main distribution channels: email and LinkedIn, emphasizing the importance of personalized messaging and automation through HubSpot. I encourage you to take a look at the campaigns I'm running and consider how we can further optimize our outreach strategies. Please feel free to reach out with any questions or thoughts!