<?xml version="1.0" encoding="UTF-8"?><oembed><type>video</type><version>1.0</version><html>&lt;iframe src=&quot;https://www.loom.com/embed/17f0a2ef6cc44371900b813181a16092&quot; frameborder=&quot;0&quot; width=&quot;1920&quot; height=&quot;1440&quot; webkitallowfullscreen mozallowfullscreen allowfullscreen&gt;&lt;/iframe&gt;</html><height>1440</height><width>1920</width><provider_name>Loom</provider_name><provider_url>https://www.loom.com</provider_url><thumbnail_height>1440</thumbnail_height><thumbnail_width>1920</thumbnail_width><thumbnail_url>https://cdn.loom.com/sessions/thumbnails/17f0a2ef6cc44371900b813181a16092-5b6f8989f2db6ecd.gif</thumbnail_url><duration>775.366</duration><title>The Identity Shift That Unlocks Sales</title><description>This Loom explains the real gap behind why designers learn tactics but do not break through, arguing the issue is an identity shift rather than skill or time. The speaker says systems and sales frameworks work only when you allow yourself to be more than just a designer, citing their own three business failures and Tom’s shift to asking the right questions as permission that led to a half million pound project. They emphasize that success requires seeing yourself as capable across multiple roles, and frame the outcome as a redesigned life, not only bigger invoices, including Ellie reaching 13,000 dollars a month and feeling less bank-account stress. Before video four, they ask viewers to reflect on whether they are willing to see themselves as more than a designer.</description></oembed>