<?xml version="1.0" encoding="UTF-8"?><oembed><type>video</type><version>1.0</version><html>&lt;iframe src=&quot;https://www.loom.com/embed/17fc448b025340b2ab3cbc8bad6c8476&quot; frameborder=&quot;0&quot; width=&quot;2160&quot; height=&quot;1620&quot; webkitallowfullscreen mozallowfullscreen allowfullscreen&gt;&lt;/iframe&gt;</html><height>1620</height><width>2160</width><provider_name>Loom</provider_name><provider_url>https://www.loom.com</provider_url><thumbnail_height>1620</thumbnail_height><thumbnail_width>2160</thumbnail_width><thumbnail_url>https://cdn.loom.com/sessions/thumbnails/17fc448b025340b2ab3cbc8bad6c8476-126e1975e0374e3c.gif</thumbnail_url><duration>156.89</duration><title>Accelerating Google Analytics 4 Reporting with ChatGPT Chrome Plugin &amp;amp; Adformatic</title><description>This Loom demonstrates using ChatGPT’s computer control to automate work in an Excel spreadsheet while connecting GA4 data. The creator describes how the companion tool can quickly handle formatting and certain tasks, while sometimes appearing slower as it thinks in the background. They explain they are using Adformatic to pull GA4 data into the sheet, similar to other reporting tools but more advertising focused. They also discuss their preference to keep logic in Excel formulas so the spreadsheet remains auditable, including plans to investigate whether the AI used formulas or external processing when generating an NLP report. </description></oembed>