video1.0<iframe src="https://www.loom.com/embed/1813b1d48d2b49729fe86952eb41dbae" frameborder="0" width="1920" height="1440" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>14401920Loomhttps://www.loom.com14401920https://cdn.loom.com/sessions/thumbnails/1813b1d48d2b49729fe86952eb41dbae-dbcf8239a3665b45.gif417.175This Loom explains a strategy to put franchisors back in control of awarding new franchisees and generate qualified leads. The speaker claims the system beat over $1.1 million in Meta ad spend in under 72 hours and has produced over a thousand qualified franchisee leads in just over 90 days. They argue franchisors have been dependent on portals, brokers, and ad platforms that profit from not having financial pre-qualification for discovery day prospects. The core point is that franchisors should not need to compete for leads that are already financially pre-qualified.