video1.0<iframe src="https://www.loom.com/embed/181647f9f9374a02817298e0ddce4761" frameborder="0" width="1920" height="1440" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>14401920Loomhttps://www.loom.com14401920https://cdn.loom.com/sessions/thumbnails/181647f9f9374a02817298e0ddce4761-bb1d949d37b14e57.gif570.902In this video, I address the common struggles B2B marketing agencies face with their client acquisition pipelines, emphasizing that relying on referrals or inconsistent outreach is not sustainable. I introduce cold email as a powerful, yet often misunderstood, outreach method that can generate predictable sales conversations when executed correctly. I outline our value-based outreach system at Merchant Generator, which includes defining ideal client profiles, setting up the necessary infrastructure, and managing the entire process to ensure qualified leads. If you're tired of waiting for clients to come to you, I invite you to book a strategy call with me to explore how we can implement this system for your agency.