video1.0<iframe src="https://www.loom.com/embed/18cb16a70a454bff8f4e657dc0d4f282" frameborder="0" width="5120" height="3840" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>38405120Loomhttps://www.loom.com38405120https://cdn.loom.com/sessions/thumbnails/18cb16a70a454bff8f4e657dc0d4f282-00bc7bde6c74808e.gif37.333333This Loom discusses how business identity accuracy is validated by numerous online directories that affect whether the “machine trusts your business.” The speaker notes that more than 60 sites use a system where answers are generated by combining a business name, address, and phone number, and that getting wrong details on a handful of sites can make the machine less confident. They emphasize that clean data is recommended 10 times more often than messy data. They invite viewers to text machine scanning information to 661-476-2217 for a free scan across over 70 sites and to see where “your brakes” are.