<?xml version="1.0" encoding="UTF-8"?><oembed><type>video</type><version>1.0</version><html>&lt;iframe src=&quot;https://www.loom.com/embed/1987446aafa5400f88c06300c1f348c4&quot; frameborder=&quot;0&quot; width=&quot;1280&quot; height=&quot;960&quot; webkitallowfullscreen mozallowfullscreen allowfullscreen&gt;&lt;/iframe&gt;</html><height>960</height><width>1280</width><provider_name>Loom</provider_name><provider_url>https://www.loom.com</provider_url><thumbnail_height>960</thumbnail_height><thumbnail_width>1280</thumbnail_width><thumbnail_url>https://cdn.loom.com/sessions/thumbnails/1987446aafa5400f88c06300c1f348c4-00001.gif</thumbnail_url><duration>387.402</duration><title>The Revenue Impact of #% Better 📈</title><description>Hey there! In this video, I want to discuss how improving our Click-Through Rate (CTR) in marketing emails can have a significant impact on our revenue growth. I&apos;ll be using a real-life example to demonstrate how even a small improvement in CTR can lead to higher conversions and ultimately more revenue. We&apos;ll dive into the numbers, including a global database of 20,000 contacts, an average sale price of $20,000, and a rolling monthly average CTR of 2%. I&apos;ll also explain how we can identify solid prospects and convert them into meetings, showcasing the power of optimizing our CTR. So, let&apos;s explore the importance of running A-B tests and fine-tuning our email strategies to maximize our CTR and drive revenue growth. Enjoy the video and feel free to take action by implementing these strategies in your own marketing efforts!</description></oembed>