video1.0<iframe src="https://www.loom.com/embed/19fcbac0962f4df1bf54ad4c573eac8d" frameborder="0" width="1920" height="1440" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>14401920Loomhttps://www.loom.com14401920https://cdn.loom.com/sessions/thumbnails/19fcbac0962f4df1bf54ad4c573eac8d-402be5adbdcfd961.gif115.206In this video, I demonstrate how to efficiently generate a lead from either a contact or a company record. By following simple steps on the right side of the record, you can easily add a lead to your pipeline, assign ownership, and progress through various stages from lead identification to qualification. Take note of the key actions required at each stage to effectively nurture leads towards conversion.